Amy Swift

Brand Strategist

is a brand strategist who has positioned or voiced messaging across the commercial spectrum. From icons like BVLGARI, Guess, Bath and Body Works, Pottery Barn, Pantene and Virgin Airlines to cult brands like The Wild Unknown, B&H Photography, The Class with Taryn Toomey and Barre3, she specializes in translating concept to consumer and in the creative process of guiding big ideas into impactful assets that inspire action.

By identifying (or distilling) mission, vision and positioning, Amy transforms internal DNA into memorable, disarming campaigns that evoke emotion and resonance. Her unique blend of expertise in both business and brand offer a useful, holistic view to a variety of project sizes – from those with multiple layers and stakeholders to start-up or entrepreneurial environments that require agility and the ability to respond to earlier stage constraints.