Experiential Design Strategist
DARIO ANTONIONI studied aerospace engineering at University of Michigan and turned that passion into a career in narrative-driven industrial and spatial design after graduating from Art Center College of Design in Pasadena. He believes design has the power to shape entire business models while cultivating a cult like consumer following. His innovations have landed on the shelves of luxury retailers like Apple to mass shops like Target and Costco. He has contributed to strategic initiatives and build award-winning environment for big brands like RL, DNKY, Red Bull, L’Oreal and Starbucks to more boutique brands like Pureology, Harmon Hotel and Ducati. His limited-edition one-of-a-kind experimental pieces have been purchased by celebrity clients like Edward Norton, James Horner and Salma Hayek and published worldwide.
Having cultivated a highly refined intuition around culture, trends and art informed by a relentless thirst to travel and an international upbringing Dario’s natural talent lends itself to transforming a company’s goals into beautifully expressed objects and ownable moments like his flagship retail designs for global travel retailer Flight 001 and most recently Icon Aircraft's sales showrooms, offices, training centers and US and Mexico based factories. His design solutions across product and spaces “evoke emotion and deliver meaning” – Businessweek Magazine.